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We know that every moment on the water is precious. It’s a time for adventure, creating memories and achieving mission success.
At Raymarine and FLIR, we understand that when you’re on the water anything can happen. That’s why we build rugged, reliable marine electronics that have kept boaters safe for over 100 years.
As dedicated passionate mariners, we are committed to making sure your time on the water is everything you want it to be. From the ease-of-use of our products, to the steadfast, unwavering technical support, we will go above and beyond, to make sure you get to where you want to go.
Dependability is our promise, so you can confidently go further and do more.
For over 100 years, we have led the way in marine technology. To stay ahead in a rapidly changing world we must continually evolve. By focusing on what our customers, community and environment will want and need, we can use our innovation skills to stay at the forefront of the marine industry.
How we express our brand, ambition and values are no exception, and this is why we have made the decision to modernize and simplify our approach.
The ambition statement replaces our mission and vision. It emphasizes our role as enablers for our customers to achieve remarkable feats - whether saving lives, sailing solo around the world, winning major sport fishing tournaments or safely enjoying the water with a family. It also recognizes the strength that our brand has to collectively inspire great adventures and mission success.
Our new ambition statement, along with our values, is now more fitting for the world in which we operate today and the future. They will help to ensure that we're in the best possible position for continued success.
Our brand values are our 'North Star' - they are the behaviors and beliefs that we use in our work and they guide the decisions that we make. Truth be told, we've been living and breathing these values for a while but we've never articulated them like this, until now.
Our values of; do the right thing, make waves happen, enjoy the voyage and nurture our community exist to shape our everyday lives at Raymarine & FLIR.
The four strategic priorities (detailed below) define what we will do as a business. They are the foundations that will help us to make the right decisions to offer the products and services that our boaters want and need. The priorities are built on our collective expertise and what we are great at doing. They help to remind us of our purpose and impact, and how we empower our boaters to go further and do more.
Our strategic priorities are the groundwork for action and they help to define the things that we will do, day-in and day-out to make sure we are fulfilling our brand ambition.
Our sensors are at the heart of what we do. We’ll establish sensor leadership, pushing the boundaries of technology to create reliable solutions so that our customers are safe and empowered on the water.
Our digital ecosystem will deliver easy-to-use software features and provide customer friendly purchasing. Data will drive our decisions, creating connected, memorable journeys for our customers.
We will lead with seamless onboard integrations, offering boaters an abundance of choice and flexibility. Our intuitive user experience will inspire confidence and worry-free boating.
We’re all part of one crew. A collective passion for adventure, the environment and our marine community will ensure that our customers get the very best expertise, support and dedication.
We have a compelling and exciting story to tell not only to our external audiences but also internally, to our people around the globe. Our ambition, values and priorities are a key ingredient to our future success. Collectively they'll help us win new customers, build new partnerships, recruit the best talent and drive future innovation.
It's important that we live and breathe our ambition and values every day. To support the rollout across the business, we're going to be reviewing everything from our employee onboarding experience, the goals and performance review process through to how our office environments look and feel.
